Archive for the ‘Creativity’ Category

The #1 Sales Strategy for Building a Customer Base Fast

Sunday, September 30th, 2007

Did you ever hear the story, “Drop in me Dubuck(Iowa?), and in 2 days I’ll have 5 new customers for your new product or service!”. The idea behind the story is that a real sales pro can be put in any new situation and within a short period of time, sell product and start making a difference.

Well, the story is over 30 years old(I actually don’t remember the specifics.) And times have changed.
Businesses are bigger and more sophisticated. You have to make sure you are adding the right type of customers. Meaningful customers.

Recently a friend of mine was hired as a sales engineer for a job shop sheet metal manufacturer. He had just relocated to a new area of the country. He was hired by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exceeded $25 million, any new account less than $500,000 wouldn’t contribute to profits.)

So he called me to discuss strategies about attacking the territory. After reviewing the company’s core competencies, we defined who should be our prime TARGETS. The list was then developed. After searching through several industries - medical, defense, instrumentation and business machines, we
came up with a list of 75 companies to be contacted. We were quite confident that within that group of
companies, 5 companies would stand out as the ones to work with. Remember, timing is everything.

I reminded Roger that even though he may be selling for the best and a very competitive sheet metal company in the area, most companies are not necessarily looking for a new vendors. The complex sale has a longer sales cycle than ever before. So it is very important to find the prospect that is most likely to select your company.

The key strategy for success was to limit(10 at the most) his prospects to the ones that are most likely to do business with him. And then find reasons to talk with them, meet with them, mail them stuff. So that when they are looking for a new vendor, they only think of you.

If you make your target list too big, you’ll never spend the time with each prospect to ever gain enough MEANINGFUL SALES .

Carl Kruse is a sales engineer, coach and consultant in the contract manufacturing business. He travels internationally developing supply chains for his clients. His blog is http://www.manufacturingtips.com

7 Tips On How To Keep Building Successful Internet Businesses

Thursday, September 27th, 2007

It’s so easy to get distracted from your primary business purpose, particularly when you’re working for yourself.

At the beginning of the day, the deluge of emails can be overwhelming and it’s tempting to spend hours wading through them.

If you’re going to be successful, it’s essential that you stay focused on your primary aim – to build a successful business.

Here’s 7 tips to success for business building:-

  1. Decide what your primary aim is – whether you want to build a successful site selling ebooks, build an information site, be an eBay powerseller – whatever it is, you need to know the one thing you’re aiming for

  2. Set Targets – create targets to help you achieve that goal. Break them down into daily, weekly and monthly targets. How do you eat an elephant? One bite at a time ! That’s also the smart way to build your business, don’t get overwhelmed by how far you have to go, work out what steps you need to take to get there.

  3. Make them SMART - Smart targets are specific, measureable, achievable, realistic and time-limited. For example, for a new website, your target might be “to sell $100 worth of products within 90 days”.

  4. Write it down - write down your targets in bullet pointed format – and put them somewhere you’ll see them every day. This is a helpful reminder to keep doing something every day and can also help you stay on task when you’re tempted to get distracted.

  5. Create Rewards - add in rewards for when you reach goals. In our example, how would you choose to reward yourself for actually achieving $100 of sales ? Celebrate each step of success along the way.

  6. Keep going - even when nothing seems to be happening, keep working at it. Most businesses need a lot of ground work before anything starts to happen – a bit like a building site, where they seem to spend ages on the foundations, and yet it’s just a matter of days when the actual building finally starts to appear.

  7. Focus, focus, focus – stay focused. Don’t get distracted from your main purpose.

Keep working towards your goals and don’t quit!

About the Author

Jennifer is a successful internet business woman. Visit Jennifer’s website for the latest information, free business-building books and to get a free email mini-course on how to start an online business.

7 Top Tips for Internet Article Marketing

Saturday, August 4th, 2007

Internet Article marketing is proven strategy to increase web traffic and ultimately increase sales. However, many believe that this is a single strategic approach where it is truly a multi-dimensional one. These 7 tips may help you in your marketing activities.

  1. Infuse the AIDA Model – Attention, Internet, Desire and Action. Much is written about this proven marketing model and it should be included as you submit articles to the Internet.
  2. Include the 7-P’s of marketing. The first 4 – P’s are fairly well known product, price, place and promotion. Article marketing also requires 3 additional P’s of position, preference and people.
  3. Inject the 3-Q’s of quality, quantity and quality. Again quality and quantity are well known marketing tactics. Yet in article writing, you also must quality your prospects and expertise within key areas aligned to your strategic plan.
  4. Demonstrate respect. Business owners today have less time to read than ever before. Respect their limited time.
  5. Hone your writing skills. Writing is a skill and good writers posses that skill above average writers. Many writers have experience as outstanding speakers, consultants and business coaches. However, these skills sets are not always transferable to being an outstanding writer.
  6. Measure your results. Successful marketing begins and ends with results.
  7. Embrace the process - Internet article marketing is a process of continual improvement. The more you write, the better you think and the better you think the more you write. This process needs to be aligned to your strategic plan.

Internet article marketing is a proven strategy to increase sales through increase traffic to your website. As a business coach, I have used this strategy for the past 2 years.

My results now include one business coaching client per month, one additional speaking engagement and numerous requests to sign up for my newsletter. If you adopt a slow and steady wins the race attitude and a commitment to your strategic plan, Internet article marketing will help you increase sales and secure the success that you desire.

Leanne Hoagland-Smith, M.S. is a business coach and executive coach with offices in Indianapolis and near Chicago. She writes, speaks and coaches people in businesses to quickly double or triple results through the creation of an executable strategic plan along with the necessary leadership skills “to pull it off.”

One quick question,if you could secure one new client or breakthrough that one roadbloack holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne, a call at 219.759.5601 to experience incredible results.

Visit http://www.processspecialist.com/ and explore everything from free articles to connecting with Leanne.

Why Web Directories Are So Important

Wednesday, July 4th, 2007

Many website owners do not understand the importance of directories, some even question if directories are effective in their overall marketing campaign for their website. Many online businesses can increase web traffic, probability and rankings on search engines by just submitting sites to popular directories.

By submitting your website to directories there are so many benefits associated with this. The first benefit to acquiring free traffic from web directories is that it is an economical way to obtain website visitors.

Search engines continually search out new sites using robots or spiders, they follow the links on sites to other sites, and they then update their database with the new site that was found. A great way to market your website is to create free incoming links that point to your website, once you do this visitors will visit your site.. Posting links on web directories draws website users and builds one way links.

On a web directory, the links to various websites are put in groups depending on their subject matter. Many major search engines look at link popularity as a factor in calculating the ranking of a website, so to achieve a good ranking you will need to build relevant links back to your site, this is one of the most important marketing tactics when it comes to optimization. When first starting out with a new website it is hard figure out how to get links pointing back to your site. There are so many ways to do this, article, free directories, reciprocal link exchange, advertising, post to forums and posting to blogs.

Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Many webmaster don’t understand the importance of web directories, the reason you need to include your site is because the web directories are indexed and your link will show up in searches, plus you get a link back to your site. When you are attempting to maximize the traffic that comes to your website, every little bit of promotion helps and web directories can help you gain a big chunk of that 20% of web traffic you have been missing out on.

One method of traffic is referrals from web directories. Many webmasters use directories to get traffic to their sites, the reason for this is that most are free but others all you need to do is place a reciprocal link on your site and they will link to you or purchase featured links and they place the links immediately on their directory.

One of the best directories to get listed in is called Dmoz. Many website owners list their sites in this directory, once Dmoz accepts the website the website ranking move up in the search engine results very quickly. Google and other search engines see Dmoz as a very reliable human edited directory. It is free but you must follow the guidelines of the directory or your site will not be accepted. Why stop at Dmoz there are so many other directories with very good page rank. Submit to many as you can, the more links the better.

David Marc Fishman is the owner of Linknetics and article submission and directory site. The link marketing software that promotes link exchange

An Overview of Unintended Weight Loss and Cachexia

Wednesday, July 4th, 2007

Unintended weight loss involving depletion of a person’s fat tissue and skeletal muscle mass is sometimes related to a condition called unintended weight loss and Cachexia. Unintended weight loss and Cachexia is a separate disease from intended or explained weight loss associated with eating disorders such as anorexia nervosa.

Unintended weight loss and cachexia as specific diseases have been recognized for two decades within the medical community and by numerous United States government health agencies. The Centers of Medicare and Medicaid Services excludes appetite stimulants for cosmetic weight gain from the Medicare Part D prescription benefit, however, it does not exclude drugs “to improve your appetite and gain weight due to a long-term disease such as cancer, AIDs, heart failure, or lung, kidney, or liver disease. CMS also includes drugs for AIDS wasting or cachexia. There are also several drugs approved by the Food and Drug Administration for use in the management of unintended weight loss and cachexia separate from the appetite stimulants.

There are numerous adverse health outcomes caused by unintended weight loss and cachexia. These include:

• Increase in mortality rate. Causes are likely multifactorial and may include systemic dysregulation of metabolism, increased resting energy expenditure and immune changes, notably increased activity of proinflammatory cytokines.

Causes of unintended weight loss and cachexia and the differences from other weight loss are:

• The two main factors are felt to be altered metabolism and inadequate energy intake

An altered metabolism is likely the result of a reduction of various anabolic factors such as insulin, testosterone, growth hormone, and an increase in various catabolic factors such as glucagons, cortisol, proinflammatory cytokines, eicosanoids, proteolysis-inducing factor, cholecystokinin.

Inadequate energy intake may be due to psychosocial and other factors, which include:

• Lack of access to adequate foods
• Cognitive dysfunction
• Medications that cause nausea or vomiting
• Impediments such as diarrhea, loss of teeth, and oral lesions

The unintended nature of losing weight is what differentiates wasting and cachexia from intended or explainable weight loss as seen in starvation, anorexia nervosa, acute self-limiting illnesses or intestinal malabsorption.

During the process of malnutrition in unintended weight loss and cachexia, energy is preferentially provided by protein. This is caused by a breakdown of body cell mass contained in skeletal muscle and other protein-containing tissues. There is a disproportionate loss of body cell mass relative to body weight and body fat. This pattern is in contrast with the pattern of weight loss seen in starvation, where body fat is depleted in an effort to spare protein stores.

Persons with AIDS, cancer, various other chronic diseases and older people are at risk for significant clinical problems which include:

• Accelerated disease progression
• Loss of muscle protein mass
• Impairment of strength and functional status
• Diminished immune function
• Shortened survival
• Opportunistic infections
• Decreased tolerance of other therapies
• Increased utilization of healthcare resources
• Reduced quality of life

Treatment options include:

• Primary treatment goal of unintended weight loss and cachexia is to stop or slow down the loss of body cell mass and body weight
• Correction of immediate causes of cachexia includes treating of opportunistic infections, diarrhea, malignancies and mood disorders. These treatments should be started immediately.
• Early intervention that includes nutrition and exercise is generally viewed as the best prevention of unintended weight loss and cachexia, however, early intervention is often inadequate.
• Drug therapy to treat wasting and cachexia is usually necessary.
• The FDA has approved several drugs for the treatment of the specific disease states of unintended weight loss cachexia.

In conclusion, unintended weight loss and cachexia are serious conditions that can lead to mortality especially in patients with various chronic conditions. These diseases are recognized as a medical disorder by multiple medical and governmental agencies. There are several therapeutic options to treat unintended weight loss and cachexia. Such therapies are not excluded from the Medicare Prescription Drug Benefit as agents used for weight gain or for cosmetic purposes.

Source: The American Dietetic Association (November 2005)

Disclaimer: *These statements have not been evaluated by the Food and Drug Administration. The information in this article is not intended to diagnose, treat, cure or prevent any disease. All health concerns should be addressed by a qualified health care professional.

This article is FREE to publish with the resource box. (written 2-2007)

Author: Connie Limon. Please visit our collection of Nutrition and Health Articles at http://nutritionandhealthhub.com Articles are FREE as reprints to your newsletters, website or blog. Please sign up for our weekly nutrition and health tips.

Top 7 Dropshipper Advantages

Saturday, June 30th, 2007

Here are seven reasons you should consider being a dropshipper.

1. Low Capital Requirement: Instead of paying to stock inventory, your customer finances the order. For example, if an item costs fifty dollars from your dropship supplier, you might charge your customer one hundred dollars for the product plus applicable shipping charges. When you receive payment from your customer, you will then send fifty dollars plus shipping charges to your dropship supplier. You have just made fifty dollars gross profit entirely financed by your customer.

2. No Inventory Required: You will not need to worry about how to finance high minimum orders of wholesale merchandise, getting stuck with stock that won’t sell. or extra costs for warehouse space, insurance, shrinkage, and so on.

3. Expanded Product Line: In addition to your own products and services, you may increase your sales and profits by selling other peoples’ products.

4. No Product Fulfillment: Your dropship supplier picks, packages and ships the orders to the customer.

5. Keep Expenses Variable: Instead of having a high fixed overhead, more of your costs will be variable. You don’t pay for inventory, for example, until you have a sale.

6. No Minimum Order Requirements: Dropship as little as one item.

7. Increase Sales of Your Own Products: On the other side of the coin, have you considered the advantages of drop shipping your own products? In return for giving your dealers a wholesale price, you may sell significantly more product than you could on your own. You would have to ship the products on behalf of your drop shipping dealers.

Resource Box:

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

To discover the hidden secrets behind dropshipper profits, visit http://www.dropshipsecretsrevealed.com/ea2/

Top 7 Dropshipper Disadvantages

Friday, June 29th, 2007

Don’t get me wrong; I love drop shipping too! However, I would be remiss in my duty if I didn’t tell you about the pitfalls as well as the advantages of being a dropshipper. Here, then, are seven disadvantages of drop shipping.

1. Merchant Account Violation: The terms of your Internet merchant account require that you not charge your customer until the order has been shipped. Your dropship supplier might take a few days to get your order out.

2. Inadequate Product Knowledge: Since you’ve never even seen the products you sell, how will you be able to answer customer questions about the product? Sometimes you can obtain sales literature or samples from your supplier to assist you in your product knowledge.

3. Increased Customer Support: When customers request information about a product, you will have to phone the supplier for product data and then contact the customer with the information. This can be very time consuming.

4. Responsible for Dropshipper’s Actions: If your dropship supplier runs out of inventory, sends the wrong item, is slow in fulfilling the order, or experiences similar problems, you are the one who is responsible. You are the one that will have to apologize and straighten matters out with the customer.

5. Increased Competition: If you are not the exclusive source of the product, others can and will sell the same product from your dropship supplier.

6. Dropship Supplier Scams: Some suppliers claim to sell at wholesale prices but actually sell to you much closer to retail. Sometimes shipping and handling charges extracted are exorbitant. This, of course, leaves very little, if any, profit margin for you.

7. Loss of Control: If you maintain your own inventory, you have much more control over how quickly and securely your inventory is shipped.

Resource Box:

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

To discover the hidden secrets behind dropshipper profits, visit http://www.dropshipsecretsrevealed.com/ea1/

All About Bronchitis

Sunday, June 24th, 2007

Bronchitis is a respiratory system disease that is mostly found in the cold seasons. This is mainly because bronchitis is caused by viruses that also give us the flu or the cold. Bronchitis can also be caused by a bacteria, but this is not a very common bronchitis case. The bronchial tubes have linings that get inflated when you develop bronchitis.
This makes it harder from air to travel to the lungs. In bronchitis, mucus is also produced, which is mainly formed in your airway. So as you can see, bronchitis is a disease that affects your ability to breathe properly.

There are two very well known types of bronchitis: the acute form of bronchitis and chronic bronchitis. In people who suffer from asthma, we can find another type of bronchitis, related to asthma. As this is not a very common case of bronchitis, we shall talk less of it. The most common form of bronchitis, the acute one is a short illness. People usually get acute bronchitis after they have had either a cold or the flu. The main characteristic of acute bronchitis is cough together with sputum, colored green.

Another acute bronchitis symptom is soreness in the center of your chest. Fever may also characterize acute bronchitis, but it is usually just a mild one. Shortness of breath can also be found in cases of acute bronchitis because of the narrowing of the airways.

The second type of bronchitis, the chronic bronchitis is a more long lasting disease. It can last up to three years. Chronic bronchitis is also characterized by cough, but a much severe one, unlike in acute bronchitis. If you suffer from chronic bronchitis, problems breathing are also included in the list. Because of the gravity of chronic bronchitis, people who suffer from it may also have infections in their lungs. This as well will make breathing even much worse.

The most common way to get bronchitis is by contacting a virus. This travels into your bronchi, causing infection. Your body will then start to fight the virus that caused bronchitis. As a result, there will be more swelling and the quantity produced will be larger. The most known virus that causes bronchitis is the sams one that causes the cold. There are also cases when a bacteria is responsible for bronchitis, most likely after viral infections, such as a cold. If you are a smoker, you are more at risk of developing chronic bronchitis and you will also recover much slower after acute bronchitis.

For more resources about bronchitis or especially about bronchitis treatment please visit http://www.bronchitis-guide.com/bronchitis-treatment.htm

Title: 7 Tips to Lab Equipment Lead Generation - Confessions of a Qualified Lead

Thursday, April 5th, 2007

Confessions of a qualified lead: colored equipment grabs the eye better, gadgets and holders catch the attention more than glassware, and sales people who don’t get out of their chair are a turn-off. Trade exhibitions are a great opportunity for networking and lead generation. When the trade is analytical equipment and materials, sometimes the marketing aspects are lost by the geeks. Geeks can be great marketers, too, with these 7 tips.

  1. Take the initiative to ask what field your new visitor is involved in. There are a lot of booths, and you want each visitor to spend as much time at yours as possible. By showing interest in your visitor, you make the experience personal.
  2. Stand up to greet a standing visitor. If you think this is obvious, that’s good. Staying seated and talking up to your visitor will give the impression that you can’t be bothered with them.
  3. Display colorful equipment, supplies, put something in your glassware. Wine in safety coated volumetric flasks was a big hit at one booth. Everyone is a geek here, you can stand apart by appealing to the human artistic side.
  4. Have price lists, or explain that you’d rather send a quote. When you just leave it at “I don’t know the exact price”, you sound unprofessional. Explain that you would love to get contact information and will be happy to send detailed product information and a price quote.
  5. Staple your calling card to literature that your visitor is taking. The potential client can always remove it later. Everyone is handing out brochures and business cards. Make sure your lead knows which business card to look at when they return to the catalog later.
  6. Give out goodies. Try to set yourself apart and choose something other than a pen. Remember, this is a geek environment. A poster of the periodic table with your contact information applied to it will very likely be put up on the wall.
  7. Be sure to follow up on leads. If someone asked you for a price quote, that is called a highly qualified lead. That person is in buying mode, and you want to capitalize on it. The first few price quotes that arrive for that item will be noted by your client as being from responsive companies. Make sure your company is one of them.

When your trade exhibition is full of nerdy technical types, you might think your business can get away with being just as nerdy. Using these 7 tips will get you more qualified leads and increase your return on investment of attending the exhibition. Even nerdy geeks using lab glassware respond to basic marketing psychology, and the results will have the sales department asking advice from your technical representatives.

Samantha Rangen writes about home health issues. She has a BA in chemistry and has worked as a research technician for over 20 years in biochemistry, genetics, biochemistry, and cancer research. As an internet marketer, she has a different view of the lab.

She recently attended a trade show of analytical equipment and products as a qualified lead. She made notes to herself about what made an impression and what failed by the companies at the trade show.

Samantha markets discount home medical equipment, including insulin syringes at http://www.getinspec.com

Top 10 Time Savers

Tuesday, March 20th, 2007

How do you eat an elephant? One bite at a time! That’s right. At first you take the first bite. You have created a business plan, set goals to provide the best product or service to an identified target market and maybe secured capital from an outside source.

As you took your first bite, you focused on start- up activities: budget, marketing, and development. You studied all aspects of entrepreneurship to ensure your business a healthy start and provide energy for growth.

On the way to success! Before you knew it, business boomed and you found yourself busier that you ever thought possible. Your inner voice communicates worry that may have eluded your early days in business.

How can you do it all? How will you keep up with more work and longer hours? Will you be able to continue to provide the same quality, service and customer follow up that led to your growth? Will the organizational systems you put in place at the outset continue to work?

Did I say relax? With planning, you will be able to keep it all going. The key is to refocus on how to maintain control with physical and psychological organization as you grow. To maximize your business’s escalation, develop routines with time and materials.

Since it takes time to create and organize business systems, begin with the clock. That dial is more important than ever as you re-identify priorities. Divide your calendar into 30 minute increments and schedule time blocks.

Here are the Top Ten Time Tested Techniques to maintaining control and cultivating growth:

1. Plan your schedule every week. Determine activities that require attention. If you are working on a long term project, exercise ‘back timing.’ That is, place the deadline for a project on your calendar. Work backwards from the deadline date so that you visually see the timeline and progress that a project requires.

2. Break projects into individual tasks. Schedule a definite time in your planner to work on each step. Scheduling in detail will help keep you focused, on schedule and avoid a last-minute rush that can hinder completion and quality.

3. Learn to delegate. You can’t do it alone and expect to maintain growth. You need to be doing the most important tasks, while delegating the supporting tasks to someone else. Delegation is something that must be done over time. Work with a person who has the skills necessary for the kind of tasks you need done; learn to guide them and teach them slowly; trust will develop to the point where you can allow them more responsibility.

4. Implement a filing system. Implement a filing system to complement your work style. Can you find what you need when you need it? If you find yourself buried under more and more paper, it’s time to reassess and create a better filing system. An effective filing system will save you time and money in dealing with your clients.

5. Just Say ‘No’. Say ‘no’ to items that are not supporting your goals. It would be great if we could do everything for everyone, but that’s not realistic. Nor is that the best use of our time. Understand what you are trying to accomplish, where you are going and how you plan to get there. It’s easy to over extend ourselves, but that is a real time waster. Give yourself permission to say ‘no.’

6. Take control of interruptions. Let’s be honest, we all have so many interruptions during the day, that the time wasted would add up to at least an hour. Imagine how productive you could be with that same hour, if only you didn’t have all those interruptions. Encourage colleagues to make an appointment with you, limit the time, and know the agenda. Keep practicing until it becomes a habit. Eliminate extra seating in your office. People will be less likely to stay for a long time with no place to sit.

7. Establish activity stations. Everything should have a place to ‘be’. Some of the stations you should have are: computer, telephone, files, supplies, reference materials, and blank forms. By creating a system, you will be able to find what you need when you need it.

8. Process mail daily. Practice the FAT system: file, act, and toss. All papers will fall into one of these categories. Some of what you receive is for your information only. You can decide if you need to keep it, and then file it. If not, toss it. Other mail requires action. These are bills, invitations needing a response, correspondence, and requests. These should be prioritized by date of importance and placed in a tickler file. The ‘junk’ mail should be tossed immediately. Remember, even if you throw out a special offer, you will probably receive it again anyway.

9. Keep a bound notebook near the telephone. Use this to record all your phone calls and phone numbers. This keeps all the information in one place rather than hundreds of notes all over the floor and desk. Plus, it creates a permanent log for follow up.

10. Set aside 15 minutes. At the end of each day plan to clean up and prepare for tomorrow. Make it a habit to do this everyday. You will have closure for today, and be prepared to begin again tomorrow.

The most important thing you can do for yourself and your evolving business is to create a solid, organized foundation and build upon it.

Don’t agonize…Organize!

Barb Friedman
Organize IT - Business Organizing Tips and Ideas

http://www.organizeitbiz.com/
Free Organizing Tips, Newsletter and Articles overflowing
with quick and easy ideas to organize your office,
office space, desk, files, time and more.

c 2007